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Guillem Espías

Product Designer | Entrepreneur | Consultant

Based in Stockholm, educated in Manchester, original from Barcelona. Providing service to startups, companies and agencies in fields such as Fintech, Game Design, Fitness, and Music, among others.


We all know this mantra: Think big, dream big.

It encourages us to be open-minded, creative and positive regarding our future. An invitation to dream and visualize what we can achieve, without limits.

In other words: It’s a mindset, a way of seeing things that conditions our attitude towards life.

That’s great. So, what?

I was reading this book last month, as a mandatory read at University. A bit old, but it showed me a different point of view. Or even better, a complementary one.

It’s a good book to read, aimed to software developers with an entrepreneurial mindset, but it contains pills of wisdom that overcome its main purpose: launching a startup. However, I have to say that if your goal is becoming rich by making the world a better place with a revolutionary idea, it might disappoint you – or it might make you change your mind, or neither one thing nor the other… or both!

In any case, try to repeat this mantra for a while:

Start small, stay small…

And then, let’s see what happens.

It might sound less exciting, like putting limits to your dreams. But remember: less is more.

This is how things normally WORK.

P.S. Thanks to Adam Mayes and Håkan Mattsson at Uppsala University for this mandatory reading.


The bass drum beats, then roll the snare! The bass line enters with strength. A some bizarre version is what comes next:

“A white house, a white room, the program of today. Lights on, switch on, your eyes are far away. The map represents you and the tape is your voice, follow all along you till you recognize the choice. I take pictures, photographic pictures: Bright light, dark roomI said I’d write a letter but I never got the time, and I’m looking to the day I mesmerise the light. The years I spend just thinking of a moment we both knew. A second boss looking into it seems it can’t be true.

Thanks to Vince Clarke.

P.S. You might want to have a look to my photos, here.